Cookie Policy

This Cookie Policy explains how Grok Travel (operated by Grok Platform Limited) uses cookies and similar technologies on our website and apps. Read it together with our Privacy Policy, which explains how we process personal data.

Last updated: 01 June 2025

1. Introduction

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, remember preferences, and provide information to site owners. This Policy describes the categories of cookies we use on Grok Travel and how you can control them.

2. What Are Cookies

Cookies may be “first-party” (set by Grok Travel) or “third-party” (set by other domains). They may be “session” cookies (deleted when you close your browser) or “persistent” cookies (stored until they expire or are deleted). We also use similar technologies such as local storage, pixels, SDKs, and tags; references to “cookies” include these where applicable.

3. Types of Cookies We Use

  • Strictly necessary: essential for core functions such as navigation, secure login, booking flow, rate availability, and fraud prevention. These cannot be switched off via our consent tools.
  • Functional: remember choices (e.g., language, currency, accessibility settings) and enhance features.
  • Performance/analytics: help us understand usage (pages viewed, events) to measure and improve performance.
  • Advertising/targeting: deliver relevant ads and measure effectiveness; may be set by our advertising partners.
  • Social media: enable sharing and login via social providers; these may track your browser across other sites.

4. Purposes of Use

  • Operate and secure the booking experience and account area.
  • Remember preferences (region, language, currency).
  • Measure site performance and improve usability.
  • Personalize content and offers where permitted by your consent.
  • Deliver, cap, and measure the effectiveness of advertising.

5. Third-Party Cookies

Some cookies are placed by third parties, including analytics providers, ad networks, social media platforms, and vendors supporting features such as maps, chat, or video. These providers may combine cookie data with other information they hold under their own policies. We encourage you to review their privacy/cookie notices.

6. Your Consent & Preferences

Where required by law, we only use non-essential cookies with your consent. On your first visit you will see our cookie banner with clear options to accept or reject non-essential cookies. You can change your choice at any time using “Privacy settings” in the footer or by reopening the banner.

If you withdraw consent, we will stop using the relevant cookies going forward. Your previous choices are stored to maintain an audit trail as required by law.

7. Managing Cookies in Your Browser

You can also control cookies through your browser settings by blocking, restricting, or deleting cookies. Blocking strictly necessary cookies may impact core site functionality (e.g., signing in or completing a booking).

  • Most browsers allow clearing cookies and setting rules for future cookies.
  • You can set “Do Not Track” or use a Global Privacy Control signal where supported (see section 10).
  • Mobile apps may use SDKs; you can reset advertising identifiers in device settings.

8. Retention Periods

Session cookies expire when you close your browser. Persistent cookies remain until their set expiry or deletion. We aim to use reasonable retention periods aligned with their purpose—for example, analytics cookies typically persist between 24 hours and 13 months; consent records are retained as required by law.

9. Data Collected via Cookies

Cookie data may include device identifiers, IP address, browser type, pages viewed, clicks, referring/exit pages, and timestamps. When combined with account data, this may constitute personal data and will be handled under our Privacy Policy.

10. Do Not Track & Global Privacy Control (GPC)

Where feasible, we honor supported browser-level signals. If your browser sends a Global Privacy Control signal, we treat it as an opt-out from targeted advertising cookies on our site to the extent required by law and technically supported.

11. International Transfers

Because we operate globally, cookie data may be processed in countries outside your own. Where this involves personal data, we implement safeguards such as Standard Contractual Clauses or equivalent mechanisms consistent with applicable laws.

12. Changes to this Policy

We may update this Cookie Policy to reflect changes in technology, law, or our practices. Updates will be posted here with a revised “Last updated” date. For material changes we may also notify you via banner, email, or in-product notice.